Even though McDonald’s is an established and growing company it still continues to drive innovation in fast food daily. Innovations have played a big role in McDonald’s profitability over the years and continue to do so today.
McDonald’s product offerings have evolved over the years alongside the tastes of their customers. A few examples of their products include:
- McFlurry
- Hot Apple Pie
- Big Mac
- Speciality Coffee
- Filet-O-Fish
- Egg McMuffin
- Happy Meal
- Dollar Menu
These menu innovations have allowed McDonald’s to offer products at all times of the day, allowing for greater profitability. McDonald’s takes precaution of the customers experience when a new item is introduced.
Through its innovations, McDonald’s manages to gain higher sales and greater profits from the fast food industry. The next time you stop in for a hamburger, ice cream, or a latte, think about how different the food would be without the continuing innovations introduced by McDonald’s.
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